First impressions are a big deal. Especially when you consider that in-person, first impressions are a rarity nowadays. Even before the pandemic, real life interactions were becoming less frequent. Today, in-person connections have given way to likes, followers, comments, shares, and other forms of digital engagement. As a result of this societal change, Instagram has …
Until recently, consumers have been satisfied by brands simply telling them why their brand is great. “Buy our product, and your life will be better for it.” This is the basic underlying promise of every advertisement or creative campaign. If you don’t believe me, just pick up your phone or turn on your TV. Sure …
Uncertainty is scary. I’ve believed that all my life. Until recently, I felt that if I was uncertain about something, then it was something to be avoided. This makes sense, right? To live life only doing things where I was certain of the outcome. I mean, who would move forward not knowing what would happen? …
On Tuesday, October 27, 2020, the Los Angeles Dodgers won the World Series. As Clayton Kershaw, Mookie Betts, and Cody Bellinger rushed towards the pitchers mound to celebrate with their teammates, 640 miles away I was celebrating with my mother — a lifelong Dodgers fan who literally watches every game (except for when they play …
Growing up in a Hispanic family, there was a ton of focus on shaping me into a “man’s man”. Men in the Hispanic community are seen as providers, an unshakable force that demands respect. They are the type of guys who work on cars just to work on them. Never once have I looked at …
Social media is a tricky thing. On one hand, it gives us unprecedented access to our world’s news, politics, entertainment, and fuckery — I especially enjoy the latter. On the other hand, it consumes our time, energy, and — for far too many of us — our thoughts and the core of who we are as human beings.