We talked about how you can gain the attention of audiences through Instagram, but what do you do with their attention once you have it? Sure, you can take them to your website and go for the quick sale. But that only creates a quick purchase and we are looking for something more. A fan. …
Digital Marketing
A collection of writing from dissecting the latest marketing trends to case studies and brand storytelling.
First impressions are a big deal. Especially when you consider that in-person, first impressions are a rarity nowadays. Even before the pandemic, real life interactions were becoming less frequent. Today, in-person connections have given way to likes, followers, comments, shares, and other forms of digital engagement. As a result of this societal change, Instagram has …
Until recently, consumers have been satisfied by brands simply telling them why their brand is great. “Buy our product, and your life will be better for it.” This is the basic underlying promise of every advertisement or creative campaign. If you don’t believe me, just pick up your phone or turn on your TV. Sure …
Social media is a tricky thing. On one hand, it gives us unprecedented access to our world’s news, politics, entertainment, and fuckery — I especially enjoy the latter. On the other hand, it consumes our time, energy, and — for far too many of us — our thoughts and the core of who we are as human beings.